Subject Area

ISCSITR - International Journal of ERP and CRM (ISCSITR-IJEC) focuses on publishing research in the dynamic and interrelated fields of Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM). This subject area page outlines the primary research topics, methodologies, and applications covered by the journal, providing an overview for prospective authors, researchers, and practitioners.

Subject Areas

The journal’s subject areas are designed to capture the breadth and depth of ERP and CRM systems, which are central to business operations, customer engagement, and digital transformation initiatives. Each subject area invites cutting-edge research, reviews, case studies, and theoretical contributions that explore current trends, challenges, and innovations.

1. Enterprise Resource Planning (ERP) Systems

  • ERP System Design and Architecture: Articles that explore the structural design of ERP systems, including modularity, scalability, and integration. Research that examines architecture optimization and the creation of customizable ERP solutions.
  • Implementation Strategies: Studies focused on best practices for implementing ERP systems across different industries, with attention to resource planning, budgeting, and change management.
  • Post-Implementation and Maintenance: Research on post-implementation support, maintenance strategies, and continuous improvement practices for ERP systems.
  • ERP in Digital Transformation: Explorations of how ERP systems contribute to digital transformation initiatives, examining the integration of new technologies such as AI, machine learning, and IoT with ERP systems.

2. Customer Relationship Management (CRM) Technologies

  • CRM Systems and Platforms: Investigations into CRM platforms that enable organizations to manage and analyze customer interactions and data throughout the customer lifecycle.
  • Customer Experience and Engagement: Research on strategies and tools that enhance customer experience, improve customer retention, and increase customer satisfaction through CRM.
  • Data Analytics in CRM: Studies that utilize data mining, machine learning, and predictive analytics to derive insights from customer data and influence CRM strategies.
  • CRM in Omni-Channel and Digital Marketing: Research on CRM’s role in supporting omni-channel strategies and personalizing marketing efforts across digital channels.

3. ERP and CRM Integration

  • System Interoperability and Data Synchronization: Exploration of technologies and frameworks that enable seamless data exchange and workflow integration between ERP and CRM systems.
  • Integrated Business Process Management: Case studies and theoretical models that address how ERP-CRM integration enhances business process management, efficiency, and transparency.
  • Challenges in ERP-CRM Integration: Analyses of technical, financial, and organizational barriers in ERP-CRM integration, with proposed solutions and strategies to overcome these challenges.

4. Data Analytics, Business Intelligence, and Decision Support

  • Business Intelligence (BI) in ERP and CRM: Studies on how BI tools are used within ERP and CRM to support strategic decision-making and provide real-time insights.
  • Predictive and Prescriptive Analytics: Research on advanced analytics methods that help predict customer behaviors, inventory needs, or financial outcomes, providing strategic foresight.
  • Data Privacy and Security: Articles addressing data privacy and cybersecurity measures in ERP and CRM, especially in relation to regulatory requirements and data governance.

5. Emerging Technologies in ERP and CRM

  • Artificial Intelligence and Machine Learning: Research on AI-driven ERP and CRM applications, such as chatbots, virtual assistants, and automated data analysis.
  • Cloud and SaaS Models for ERP and CRM: Studies on the impact of cloud computing, SaaS, and hybrid cloud solutions on the scalability, cost-effectiveness, and accessibility of ERP and CRM systems.
  • Blockchain and IoT: Exploration of blockchain’s potential in securing ERP and CRM transactions and IoT’s role in gathering customer and operational data.
  • Mobile Applications and User Experience (UX): Research into mobile-friendly ERP and CRM applications that enhance accessibility and productivity, particularly for sales and field teams.

6. Performance Evaluation and Optimization

  • ERP and CRM System Performance Metrics: Development of metrics and frameworks for assessing the success of ERP and CRM systems in achieving business goals.
  • Return on Investment (ROI) in ERP and CRM Implementations: Articles that analyze ROI and cost-benefit aspects of implementing ERP and CRM solutions in different organizational contexts.
  • User Adoption and Training: Studies on user adoption rates, training effectiveness, and strategies to encourage effective use of ERP and CRM systems among employees.

Types of Submissions

ISCSITR-IJEC invites the following types of manuscripts within the above subject areas:

  • Original Research Articles: Full-length papers presenting novel research findings in ERP and CRM.
  • Review Articles: Comprehensive reviews and surveys of current research, technologies, and methodologies in ERP and CRM.
  • Case Studies and Applications: Real-world applications of ERP and CRM solutions, including detailed case studies that provide insights into implementation, integration, and performance outcomes.
  • Technical Notes and Short Communications: Brief reports on new technologies, methodologies, or pilot studies in ERP and CRM.

Readership and Audience

ISCSITR-IJEC’s audience includes academic researchers, systems developers, IT managers, business analysts, and industry practitioners seeking to deepen their understanding of ERP and CRM systems. The journal serves as an essential resource for individuals interested in exploring how ERP and CRM systems are transforming business processes, customer engagement, and decision-making in the digital age.

Through its commitment to high-quality, open-access publication, ISCSITR-IJEC plays a vital role in advancing the fields of ERP and CRM, providing a comprehensive resource for research, technological innovation, and industry insights.